QRWorks vs Scanova: Best Alternative for QR Code Analytics
Scanova is a well-established QR code platform popular with marketing teams and enterprises. But its feature set and pricing don't fit every use case.
In this comparison, we look at QRWorks vs Scanova to help you find the right QR code solution for your needs.
Quick comparison
| Feature | QRWorks | Scanova |
|---|---|---|
| Starting price | Free | $15/month |
| Dynamic codes (entry tier) | 5 | 5 |
| QR code types | Static, Dynamic | 20+ types |
| Compliance | Standard | ISO 27001, SOC-2, GDPR |
| API access | $99/month | Enterprise only |
| Best for | Growing businesses | Enterprise marketing |
Pricing breakdown
QRWorks pricing
QRWorks offers simple tier-based pricing:
- Free: $0/month - 1 static QR code
- Starter: $15/month - 5 dynamic codes, unlimited scans
- Pro: $49/month - 25 dynamic codes, unlimited scans
- Business: $99/month - 100 dynamic codes, API access
All paid plans include full analytics, custom colors, and unlimited static codes.
Scanova pricing
Scanova targets enterprise and marketing teams:
- Lite: $15/month - 5 dynamic codes
- Basic: $25/month - 10 dynamic codes
- Normal: $49/month - 25 dynamic codes
- Pro: $99/month - 100 dynamic codes
- Enterprise: Custom pricing - API, white-label, SSO
API access and white-label options require custom Enterprise pricing.
Feature comparison
QR code types
| QR Types | QRWorks | Scanova |
|---|---|---|
| URL | Yes | Yes |
| vCard | Yes | Yes |
| Text | Yes | Yes |
| Coming soon | Yes | |
| SMS | Coming soon | Yes |
| WiFi | Coming soon | Yes |
| App store links | Coming soon | Yes |
| Social media | Coming soon | Yes |
| No | Yes | |
| Menu | No | Yes |
Scanova offers 20+ QR code types for various use cases. QRWorks focuses on the most common types: URL, vCard, and text.
Analytics
| Analytics | QRWorks | Scanova |
|---|---|---|
| Scan count | Yes | Yes |
| Device type | Yes | Yes |
| Location | City/country | City/country |
| Time charts | Yes | Yes |
| Unique scans | Yes | Yes |
| Campaign tracking | Basic | Advanced |
| Lead capture | No | Yes |
Both platforms provide solid analytics. Scanova includes lead capture forms and more advanced campaign tracking.
Enterprise features
| Enterprise | QRWorks | Scanova |
|---|---|---|
| ISO 27001 | No | Yes |
| SOC-2 | No | Yes |
| GDPR compliant | Yes | Yes |
| SSO | No | Enterprise |
| White-label | No | Enterprise |
| Custom domains | Coming soon | Yes |
| User roles | Basic | Advanced |
Scanova has extensive enterprise compliance certifications that QRWorks doesn't offer.
Design customization
| Design | QRWorks | Scanova |
|---|---|---|
| Custom colors | Yes | Yes |
| Logo embedding | Coming soon | Yes |
| Frame templates | No | Yes |
| Background patterns | No | Yes |
| Custom shapes | No | Yes |
Scanova provides more design customization options for brand-conscious teams.
When to choose QRWorks
Choose QRWorks if you:
- Want affordable API access ($99/month vs custom pricing)
- Need solid analytics without enterprise complexity
- Prefer a simpler, faster interface
- Have a small to medium team
- Don't require compliance certifications like ISO 27001 or SOC-2
When to choose Scanova
Choose Scanova if you:
- Need enterprise compliance (ISO 27001, SOC-2)
- Want 20+ QR code types (PDF, WiFi, app store, etc.)
- Need lead capture and advanced campaign tracking
- Require white-label or custom domain features
- Have a dedicated marketing team with design needs
The honest trade-offs
QRWorks advantages:
- Accessible API pricing ($99/month)
- Faster, simpler interface
- Clear pricing without "contact us" tiers
- Focus on core features done well
Scanova advantages:
- Enterprise compliance certifications
- 20+ QR code types
- Advanced design customization
- Lead capture and marketing features
- White-label and custom domains
Compliance considerations
If your organization requires specific compliance certifications, this may be the deciding factor:
Scanova certifications:
- ISO 27001 (Information Security)
- SOC-2 Type II (Security Controls)
- GDPR compliant
- HIPAA compliant (Enterprise)
QRWorks:
- GDPR compliant
- Standard security practices
- No ISO 27001 or SOC-2 certification
For healthcare, finance, or government use cases, Scanova's certifications may be required.
Real-world scenarios
Marketing agency: If you manage campaigns for multiple clients and need white-label reports, custom domains, and extensive design options, Scanova is the better fit.
Small business owner: If you need QR codes for menus, business cards, or simple tracking, QRWorks provides everything you need at a lower cost.
Developer building an integration: If you need API access without enterprise negotiations, QRWorks offers transparent pricing at $99/month.
Enterprise procurement: If you need compliance documentation and SSO integration, Scanova is designed for enterprise requirements.
Making the decision
Scanova is the more feature-rich platform with extensive QR code types, enterprise compliance, and marketing features. It's built for larger teams with dedicated marketing needs.
QRWorks is the simpler choice for businesses that need QR codes with analytics without the enterprise complexity. You get core features at transparent prices with accessible API access.
The right choice depends on what you actually need. More features isn't always better if you won't use them.
Looking for straightforward QR codes with analytics? Create your free QRWorks account and start tracking scans today.